Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Actress Named Ivory Brand Spokesperson - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Actress Named Ivory Brand Spokesperson

Actress/comedian Melissa McCarthy brings simple everyday humor to Ivory's new social community, the

Author Image

By: Jamie Matusow

Editor-in-Chief

Actress and comedian Melissa McCarthy will serve as Procter & Gamble’s Ivory brand spokesperson and host of its new online social community, the “Soap Dish.” The Emmy award-winner will engage with women and dish about life’s simple truths. The celebrity partnership is part of the “holistic reinvention” of the brand which kicked-off last month with the debut of modernized packaging and a new advertising campaign.

McCarthy’s appeal is her down-to-earth charm, relatable sense of humor and honest approach to her own busy life as a wife and working mother of two. She recently won an Emmy for her role on CBS’ sitcom Mike & Molly and starred in the blockbuster film Bridesmaids.

The brand recently commissioned a national survey of 1,017 moms to uncover attitudes and insights surrounding the realities of her everyday life and role as wife, mother, daughter and more. The Soap Dish, which was born from the insights of the survey, is a light-hearted social community that offers women an outlet to share in the everyday humor and honesty of their lives. The community can be found on the Ivory Facebook page (www.Facebook.com/Ivory). As host, McCarthy will invite Ivory fans and followers to join her in dishing about everyday life.


Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters